Visual identity for MEG 2024, built around the event’s Marketing Into the Now theme. The design translates forward-thinking marketing ideas into a bold, energetic event experience that feels current, confident, and cohesive.

For the MEG 2024 project, I designed the event’s visual identity to align seamlessly with the Marketing Into the Now theme. I translated the concept into a bold, modern design system that feels dynamic, engaging, and cohesive across all event touchpoints. Special attention was given to clarity and consistency, ensuring the identity worked effectively across digital and print applications, from large-scale signage and screens to badges and social assets. My focus was on balancing visual impact with usability, creating a system that feels energetic yet intentional while supporting MEG’s role as a platform for connection and thought leadership. The result is a unified event identity that elevates the overall experience and brings a strong, contemporary presence to MEG 2024.