Brand assets and visual direction for the new Ruby’s Shake Shop, blending playful nostalgia with a clean, modern look.

For the Ruby’s Shake Shop project, I developed a vibrant and playful visual system that brings the brand’s energetic personality to life. I designed a wide range of assets, including posters, animated digital menus, print menus, POP displays, and various in-store visuals. Each crafted to feel fun, modern, and inviting. My focus was on consistency and clarity across both digital and print formats, ensuring every touchpoint supported the shop’s nostalgic-meets-fresh identity. The result is a cohesive brand experience that enhances the new location and helps Ruby’s Shake Shop connect with guests the moment they walk in.