Visual identity and packaging for Del Rey’s GEM Avocados, crafted to feel elevated and modern, with gem-inspired motifs that communicate freshness and premium taste.

For the Del Rey Avocado project, I created a polished and premium visual system centered around the new GEM Avocados packaging. Along with the film design, I developed a product showcase display for an industry trade show, extending the gem-inspired branding into a larger physical experience. Each element was crafted to feel elevated, modern, and cohesive. Highlighting the fruit’s luxury positioning while staying true to Del Rey’s California-grown heritage. My focus was on consistency, clarity, and strong visual impact across all materials, ensuring the GEM line stood out both on the shelf and in a showcase environment. The result is a unified brand presentation that reinforces the product’s premium identity and enhances how Del Rey Avocado connects with buyers and consumers alike.